Elevate Your Instagram Highlights: A Comprehensive Guide for Maximum Impact
Imagine you’re a potential customer discovering a brand for the first time. You navigate to their Instagram profile, fall in love with their aesthetic, and their bio piques your interest. Naturally, your next stop is their highlights. But what if they’re lacklustre? Or worse.. Non-existent?! [shock horror😱]. You’d likely move on, missing out on what could have been a valuable connection.
This scenario underscores the importance of Instagram Highlights in capturing and maintaining customer interest. So, what should YOU be showcasing in your highlights to ensure they’re truly highlighting your brand?
Why Instagram Highlights Matter
Instagram Highlights are more than just a feature; they’re a branding gem. They allow you to curate and showcase key aspects of your brand, making it easy for new visitors to get a sense of who you are and what you offer. Here’s why you should invest time and effort into perfecting your highlights:
- Showcase Brand Personality: Highlights give you the opportunity to present your brand’s unique voice and aesthetic.
- Provide Valuable Information: Share important details such as FAQs, product features, and customer reviews so your customers what what to expect.
- Drive Engagement: Well-crafted highlights can entice viewers to explore further, increasing the chances of conversion by using strategic CTA links + product tags.
What to Include in Your Highlights
General Tips
- Direct Links: Always include direct links to relevant pages. This one is a no-brainer. Whether it’s a product page, booking system, or service page, ensure that the link takes customers >>> exactly where they need to go.
- FAQs: Answer frequently asked questions (in concise snippets) to reduce customer inquiries and your DM overwhelm. Keep this information updated regularly.
- Customer Reviews: Show social proof by highlighting positive reviews. This builds trust and credibility with potential customers.
- Behind the Scenes: Optional but recommended, sharing BTS content can create a deeper connection with your audience by showcasing your creative process or team dynamics.
E-commerce Checklist
- Product Links: Include direct links to product pages. If you’re promoting a specifical collection, go to that page. A product? Direct to that product. Make it easy for the customer to give you their money!
- Shipping Information: Provide details on shipping times, costs, free shipping thresholds, and return policies.
- Payment Options: Highlight available payment methods like Afterpay, Klarna, Paypal, and Zip to reduce buyers friction.
- Customer Reviews: Save positive reviews to a dedicated highlight to reinforce the experience of your brand.
Hospitality Checklist
- Website/Menu Links: Ensure links direct customers to the correct booking page, Google Maps address, or menu. Make it easy for the customer to find what they need!
- Opening Hours and Locations: Keep FAQs updated with current opening hours, parking information, and delivery options. If this information changes regularly for your business, ensure it is kept up to date.
- Menu Highlights: Regularly refresh your menu highlights with new images and dietary information.
Service Business Checklist
- Service Page Links: Direct customers to the correct service or contact page.
- Service Information: Update FAQs with details on services, pricing, opening hours, and booking process.
- Call to Action: Highlight services with a clear call to action to book.
- Before and After Photos: Optional but effective for showcasing transformations (e.g., in hair salons or personal training).
- Customer Reviews: Save and share positive reviews to build social proof.
How to use Instagram highlights to boost my business profile?
Instagram Highlights are a powerful tool in your marketing toolkit. By strategically curating content that showcases your brand’s personality, provides valuable information, and drives engagement, you can turn casual visitors into loyal customers. Don’t sleep on this branding gem—start enhancing your highlights today and see the difference it makes.
Watch our video to learn more about your Instagram Highlights.
