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We bring brands to life through creativity and strategy.

Future Proof is a marketing agency based in Perth, Western Australia, offering strategic marketing and tangible creative solutions.

Our multifaceted portfolio spans clients across a range of business types and industries such as e-commerce, health and wellness, commercial, mining, construction, real estate, beauty and cosmetics, hospitality, law, and more.

With a diverse and experienced team, we have the expertise and skill set suited for a multitude of clients.

We are headed up by Kate Hedges, a strategic design and marketing expert with a wealth of knowledge of agency land, e-commerce entrepreneurship, brand building, success and failure (learning curves), and website design + builds for businesses big and bold, or – just being born.

We specialise in building contemporary and compelling brands by empowering our clients to elevate their businesses to new heights.

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What is “future proof”?

It’s a curious case of the unknowns. The anticipation of what’s ahead, being turned on its head. It’s peeking behind the curtain, seeing what’s looming, and breathing a sigh of relief, because – you’re two steps ahead.

It’s our strategic method to marketing to ensure that your business has continued value. Not just in the here and now, but as you grow and evolve.

WE BRING BRANDS TO LIFE

  • Through various methods, channels, and touchpoints.
  • We keep up with trends and technologies while ensuring the work stands the test of time.
  • There is no one-size-fits-all approach to our clients.
  • We are flexible, adapting our approach and ideas to suit the client, their business, and their unique brand.

WE EMPOWER OUR CLIENTS

  • We empower our clients and give them the advice, insights, and tools to do so.
  • We set them up for success by allowing them to tailor their services to their needs and take ownership of the deliverables and assets we create for them.
  • We are an extension of our clients business and their team – yes, including the solo entrepreneurs.
  • We celebrate the wins, anniversaries, and milestones together, and hunker down with them through the lows, the challenges, and manoeuvre through the obstacles.

Kate Hedges
DIRECTOR + LEAD STRATEGIST
A SUMMARY OF YOUR BACKGROUND: A past life account managing at a national Advertising agency, building an e-commerce boutique and dipping my toes into both the Sport and Events industries. QUALIFICATIONS: School of Life. Plus a Bachelor of Commerce, Advertising and Creative Advertising and Graphic Design. I HAVE A REPUTATION FOR: Being able to talk to absolutely anyone. Knowing too many rap lyrics. Not replying to texts. HOW WOULD YOU DESCRIBE WHAT YOU DO AT FUTURE PROOF? Taking risks. Overseeing the teams day-to-day ops. Leaving lids off the artline pens. Building relationships. Exploring. Experimenting. Educating. LOVES: Peri-peri chip salt, Schmidt, pilates, and my sausage dog, Kingsley. LOATHES: Only having 24 hours in the day. WHAT YOU WANTED TO BE WHEN YOU “GREW UP”: The editor of a women’s lifestyle magazine.
Clare Pickersgill
MARKETING COORDINATOR

A SUMMARY OF YOUR BACKGROUND:
After a few different jobs post high school including lifeguard, model and law clerk, I realised I wanted to pursue something more creative minded! One uni degree later and after a year in an agency, I moved into the marketing education space where I spent the past five years, alongside my own freelance work, before coming to Future Proof.

QUALIFICATIONS:
Bachelor of Arts: Creative Advertising and Graphic Design.

I HAVE A REPUTATION FOR:
Being a spreadsheet queen and a massive bookworm.

HOW WOULD YOU DESCRIBE WHAT YOU DO AT FUTURE PROOF?
Combining my creative skills and detail-orientated brain for maximum organisation, planning and communication outcomes.

LOVES:
Walks with my dog, planning my next travel adventure, passionfruit kombucha.

LOATHES:
Weather over 35 degrees, obnoxious people, single use plastic.

WHAT YOU WANTED TO BE WHEN YOU “GREW UP”:
I recall wanting to be a marine biologist at one stage because I loved dolphins!

Tessa Collins
SENIOR DESIGNER

A SUMMARY OF YOUR BACKGROUND:
I have a background in fashion- for many years I was a graphic artist and swimwear designer for a global surf company. I was lucky enough to travel the world with this job, gathering inspiration from everywhere I went! To this day I still draw on these inspirations in my graphic design work.

QUALIFICATIONS:
Bachelor of Design – Graphic Design, & Diploma of Fashion and Textile Design.

I HAVE A REPUTATION FOR:
Snacking. Waiting until exactly 10.01am (morning tea time) to crack open the office lolly jar.

HOW WOULD YOU DESCRIBE WHAT YOU DO AT FUTURE PROOF?
Coming up with the creative direction for projects, Bringing brands to life with thoughtful designs, creating emails that make you excited to see them in your inbox.

LOVES:
Fried Chicken, Hawaii, my vintage tshirt collection, my family, and my sweet Irish Terrier pup Maggie.

LOATHES:
Mashed Potato.

WHAT YOU WANTED TO BE WHEN YOU “GREW UP”:
When I was younger I was always doodling fashion designs and making clothes (with the help of my dressmaker Mum!), but would be just as excited to make the swing tags, ads and logo for my creations! I’ve been very lucky to be able to make those dreams as a kid into my career.

Emma Williamson
COPYWRITING

A SUMMARY OF YOUR BACKGROUND:
A quintessential creative ‘slashie’. I have done hopscotch between graphic design, illustration, and strategy and copywriting, which has all been bundled together with a desire to create meaningful and exciting outcomes. I studied Graphic Design & Illustration. Prior to university I worked a cocktail of odd jobs that gave me plenty of life experience, from artist residencies in Barcelona, gallery assistant, chocolate shop, optical assistant, you name it – I’ve probably worked there! I relate to a lot of people and enjoy being a bit of a chameleon between all my trades.

QUALIFICATIONS:
Bachelor of Graphic Design & Creative Advertising/Bachelor of Illustration [Double Major]
Certification as Provider of the Vibes

I HAVE A REPUTATION FOR:
Simultaneously giggle-laugh-talking. My report card always said “talks a lot in class, can be distracting”, but I still had great grades (not sure if it was a criticism or a compliment). Best not start a conversation with me if you are in a rush. Don’t say I didn’t warn you.

HOW WOULD YOU DESCRIBE WHAT YOU DO AT FUTURE PROOF?
I bring clients’ brands to life through meaningful words. I help align and synthesise the strategy into digestible and enjoyable content.

LOVES:
Long-distance running, podcasts, collecting books [sometimes reading them], pancakes, coffee, golden retrievers, an empty gym space, getting really into TV shows 6 years after they were popular and a big bowl of Coco Pops!

LOATHES:
The wind, mouth breathers, Uber drivers that rogue off route, and when water gets down your sleeves when you’re doing the dishes.

WHAT YOU WANTED TO BE WHEN YOU “GREW UP”:
After I watched the movie ‘How to Lose a Guy in 10 Days’ I decided to craft myself my first MacBook out of cardboard, stickers and some tape, inspired by their careers at magazine writers. From then on, I knew I wanted to write, design and have a gang of creative ladies by my side.

Keira Whitbread
CONTENT + SOCIALS

A SUMMARY OF YOUR BACKGROUND:
I grew up in a mining town way up North and moved down to Perth to study Graphic Design at uni!

QUALIFICATIONS:
Bachelor of Arts, Creative Advertising and Graphic Design from Curtin Uni.

I HAVE A REPUTATION FOR:
My warped sense of humour and my love of coke zero.

HOW WOULD YOU DESCRIBE WHAT YOU DO AT FUTURE PROOF?
Create about 100 social media tiles a day, update content for clients, create EDM’s (like the emails not the music) and any other designy stuff we need.

LOVES:
My Cat, Tik Tok, plants, my friends (in that order).

LOATHES:
Curbs, low rise jeans, Papyrus.

WHAT YOU WANTED TO BE WHEN YOU “GREW UP”:
I actually wanted to be a Graphic Designer from about the age of 10, so looks like things are going pretty great for me.

Simon Thomas
WEB WIZARD

A SUMMARY OF YOUR BACKGROUND:
I bailed on New Zealand soon after the Christchurch earthquake. I moved to Perth and soon taught myself to build websites.

QUALIFICATIONS:
Bachelor of Commerce (Marketing) + Postgraduate Diploma in Digital Marketing.

I HAVE A REPUTATION FOR:
Drinking more coffee than the human body should be able to hold.

HOW WOULD YOU DESCRIBE WHAT YOU DO AT FUTURE PROOF?
Web wizardry.

LOVES:
Footy, cricket and hanging out with my son.

LOATHES:
The sound of other people eating.

WHAT YOU WANTED TO BE WHEN YOU “GREW UP”:
A chef.

Digital Experience
Graphic Designer
Creative Copywriter

kind_regards

CHIEF HAPPINESS OFFICER

The Pet, Kingsley

OUR VALUES

Who are we?

We’re creative and collaborative.
There is no ego present in this environment. We lift each other up and collaborate across all project touchpoints. We don’t shy away from asking for fresh input or bouncing ideas around. Whatever gets us to the final deliverable, we do it, and we do it together.

We’re often imitated but never replicated.
They say imitation is the sincerest form of flattery. Consider us highly flattered because our sharp eyes spot our work copied elsewhere. We know to our core no one can emulate who we are so we’re not overly fussed. Water off a duck’s back.

We get to the point to get where we need to be.
We’re no-nonsense.

We’re direct and cut through gibberish to push forward on projects and objectives to move us – and our clients – forward.

We’re fun in nature but serious about our work.
We don’t take ourselves seriously, but are seriously committed to our clients, the work we do for them, and to each other.

No one can do Future Proof quite like we do Future Proof.
We pride ourselves on our unique approach to every project we put our name to. We know to our core that no one can emulate who we are, or what we do.

We prefer the unexpected. The field of marketing in the digital is ever-evolving.
So are we. We’re not ones to rest on our laurels. We push ourselves and each other into everything new: new ideas, new channels, new approaches, new perspectives.