What They Needed:
WINK Models are an agency partnering Australian models and promotional talent with businesses looking for talent. Their primary mode of communication is email marketing, delivering two campaigns per month to their client database informing them of new and exciting talent opportunities. From print campaign, promotional events, fitness to runaway models – WINK covers all bases and diversity to pair their clients with talent to fit their brief. These emails needed to be clear, concise, vibrant and allow easy directions on booking talent.
Speaking to a large and engaged database, with an open rate of over 50%, is just the beginning of how successful email marketing is for WINK Models. WINK Models speak to a community of businesses that are trusting and engaged in their fabulous reputation. Our email marketing campaigns for WINK combine the powers of engaging graphics, clear call to actions and vibrant imagery to direct the audience where they need to go. Their audience looks forward to WINK emails landing in their inbox – time and time again.