Plant With Willow
What They Needed:
Speaking to a predominately millennial audience, the refreshed brand sales messaging utilises conversational, playful and lively energy of the Plant With Willow tone of voice to deliver digestible, down to earth and empathetic content so customers feel heard, not judged (π§π°π³ π΅π©π¦πͺπ³ π±π°π°π³ π±ππ’π―π΅ π±π’π³π¦π―π΅ π©π’π£πͺπ΅π΄). πͺ΄
The Result:
𧩠ππ₯ππ‘π π©πππ¨ππ¦: Powerful emotional appeals that connect with audienceβs beliefs and aspirations. Foster loyalty and resonance with brand identity. In sharing your values, your customers see part of themselves within you.
𧩠π§π’π‘π: The style and emotional resonance in communication.
𧩠π©π’πππ: The specific content and information conveyed to the audience, shaping the brandβs narrative, values and offerings. Aka, this is what we want your audience to hear and remember from your brand.
Together, tone + voice shape π¬πππ© the audience hears from you, and ππ€π¬ they hear it.
For Willow?
πͺ΄ Their π«π€πππ to tell customers they can take better care of their plants, with Willow.
πͺ΄ Their π©π€π£π makes sure that is delivered in a comforting and playful way.
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