Plant With Willow

What They Needed:
Smart plant sensors need empowered plant parents.
Speaking to a predominately millennial audience, the refreshed brand sales messaging utilises conversational, playful and lively energy of the Plant With Willow tone of voice to deliver digestible, down to earth and empathetic content so customers feel heard, not judged (𝘧𝘰𝘳 𝘡𝘩𝘦π˜ͺ𝘳 𝘱𝘰𝘰𝘳 𝘱𝘭𝘒𝘯𝘡 𝘱𝘒𝘳𝘦𝘯𝘡 𝘩𝘒𝘣π˜ͺ𝘡𝘴). πŸͺ΄
2-Willow strat project image left
3-Willow strat project image right
5-Willow strat project full width banner gif
The Result:
We explored core brand values, Jugian archetypes, tone, and voice. Missing puzzle pieces in making your content go from blending in >>> standing out.

🧩 𝗕π—₯𝗔𝗑𝗗 π—©π—”π—Ÿπ—¨π—˜π—¦: Powerful emotional appeals that connect with audience’s beliefs and aspirations. Foster loyalty and resonance with brand identity. In sharing your values, your customers see part of themselves within you.

🧩 π—§π—’π—‘π—˜: The style and emotional resonance in communication.

🧩 π—©π—’π—œπ—–π—˜: The specific content and information conveyed to the audience, shaping the brand’s narrative, values and offerings. Aka, this is what we want your audience to hear and remember from your brand.

Together, tone + voice shape 𝙬𝙝𝙖𝙩 the audience hears from you, and 𝙝𝙀𝙬 they hear it.

For Willow?

πŸͺ΄ Their π™«π™€π™žπ™˜π™š to tell customers they can take better care of their plants, with Willow.
πŸͺ΄ Their π™©π™€π™£π™š makes sure that is delivered in a comforting and playful way.

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