Blue Tree Project
What They Needed:
A fresh new website to help them spread their message. With 1,149 blue trees around the world painted to date, Blue Tree Project’s online presence needed to match their growing cause.
The solution? A website with as much colour and heart as their charity. Plus, a sprinkling of functionality to enhance accessibility.
The solution? A website with as much colour and heart as their charity. Plus, a sprinkling of functionality to enhance accessibility.
The Result:
Our creative team dreamed up a comprehensive website refresh, complete with custom illustrations and on-brand animations. The tree counter element? We’re super proud to watch that one grow.
We added some much-needed warmth to the website with textural painted lines, leaning into the handmade and hand-painted aesthetic at the heart of Blue Tree Project’s passion. By injecting a healthy dose of rust brown into the website’s colour palette it adds contrast and helps highlight the iconic BTP bright blues.
Our last agenda item? Improving layout and web accessibility, making their online presence both functional and comfortable to navigate. Mission accomplished.
We added some much-needed warmth to the website with textural painted lines, leaning into the handmade and hand-painted aesthetic at the heart of Blue Tree Project’s passion. By injecting a healthy dose of rust brown into the website’s colour palette it adds contrast and helps highlight the iconic BTP bright blues.
Our last agenda item? Improving layout and web accessibility, making their online presence both functional and comfortable to navigate. Mission accomplished.
You might also like
Other cool things we've been working on.
Plant With Willow
Smart plant sensors need empowered plant parents. Speaking to a predominately millennial audience, the refreshed brand sales messaging utilises conversational, playful and lively energy of the Plant With Willow tone of voice to deliver digestible, down to earth and empathetic content so customers feel heard, not judged (𝘧𝘰𝘳 𝘵𝘩𝘦𝘪𝘳 𝘱𝘰𝘰𝘳 𝘱𝘭𝘢𝘯𝘵 𝘱𝘢𝘳𝘦𝘯𝘵 𝘩𝘢𝘣𝘪𝘵𝘴). 🪴
The Tree House
The Tree House is a collaborative hub in Perth and the official headquarters for The Blue Tree Project charity. After entrusting us with the creation of their new logo for the Tree House, we designed visual branding that spoke volumes about their role in providing support and education for mental wellbeing and health.
