Plant With Willow
What they needed:
Email marketing and paid ads to take an innovative plant care technology to market. Our task was to convert self-proclaimed plant killers with Willow, a must-have sensor and companion to keep their plant healthy and wallets full. We created compelling email flows and paid campaigns that educated the market about their groundbreaking features and positioned their product as the solution to every plant parent’s struggles.
The result:
A multi-channel launch strategy that propelled them to seven-figure success. We developed paid campaigns across Meta and Google that transformed new product technology into clear, compelling benefits to everyday plant owners. By managing end-to-end campaigns through crucial retail periods including Black Friday and Christmas, Willow landed an exclusive partnership with Australia’s largest retailer in its first year. Beyond turning browsers into believers, we supported Willow to establish a new era of plantcare.
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Brand designers and strategic digital marketing for businesses in Perth, Melbourne, NZ and beyond.
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