Plant With Willow
What they needed:
Email marketing and paid ads to take an innovative plant care technology to market.
Aiming to convert self-aware plant killers, Willow needed to be positioned as a must-have sensor and companion to keep plants healthy and save customers money by preventing chronic replacements.
Compelling email flows and paid campaigns were needed to educate the market about the product’s groundbreaking features and position it as the solution to plant parents’ struggles.
Aiming to convert self-aware plant killers, Willow needed to be positioned as a must-have sensor and companion to keep plants healthy and save customers money by preventing chronic replacements.
Compelling email flows and paid campaigns were needed to educate the market about the product’s groundbreaking features and position it as the solution to plant parents’ struggles.
Smart plant sensors backed by smart marketing strategy, we supported Willow’s launching to an exclusive Australian partnership and seven-figure success.
Our multi-channel campaigns transformed innovative plantcare into clear benefits, establishing Willow as the essential companion for plant parents across Australia.
Our multi-channel campaigns transformed innovative plantcare into clear benefits, establishing Willow as the essential companion for plant parents across Australia.
The result:
A multi-channel launch strategy that propelled them to seven-figure success.
We developed paid campaigns across Meta and Google that transformed new product technology into clear, compelling benefits to everyday plant owners. By managing end-to-end campaigns through crucial retail periods including Black Friday and Christmas, Willow landed an exclusive partnership with Australia’s largest retailer in its first year.
Beyond turning browsers into believers, we supported Willow to establish a new era of plant care.
We developed paid campaigns across Meta and Google that transformed new product technology into clear, compelling benefits to everyday plant owners. By managing end-to-end campaigns through crucial retail periods including Black Friday and Christmas, Willow landed an exclusive partnership with Australia’s largest retailer in its first year.
Beyond turning browsers into believers, we supported Willow to establish a new era of plant care.
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