Plant With Willow
What they needed:
Speaking to a predominately millennial audience, the refreshed brand sales messaging utilises conversational, playful and lively energy of the Plant With Willow tone of voice to deliver digestible, down to earth and empathetic content so customers feel heard, not judged (𝘧𝘰𝘳 𝘵𝘩𝘦𝘪𝘳 𝘱𝘰𝘰𝘳 𝘱𝘭𝘢𝘯𝘵 𝘱𝘢𝘳𝘦𝘯𝘵 𝘩𝘢𝘣𝘪𝘵𝘴). 🪴
The result:
🧩 𝗕𝗥𝗔𝗡𝗗 𝗩𝗔𝗟𝗨𝗘𝗦: Powerful emotional appeals that connect with audience’s beliefs and aspirations. Foster loyalty and resonance with brand identity. In sharing your values, your customers see part of themselves within you.
🧩 𝗧𝗢𝗡𝗘: The style and emotional resonance in communication.
🧩 𝗩𝗢𝗜𝗖𝗘: The specific content and information conveyed to the audience, shaping the brand’s narrative, values and offerings. Aka, this is what we want your audience to hear and remember from your brand.
Together, tone + voice shape 𝙬𝙝𝙖𝙩 the audience hears from you, and 𝙝𝙤𝙬 they hear it.
For Willow?
🪴 Their 𝙫𝙤𝙞𝙘𝙚 to tell customers they can take better care of their plants, with Willow.
🪴 Their 𝙩𝙤𝙣𝙚 makes sure that is delivered in a comforting and playful way.
< Previous Project
Next Project >
Brand designers and strategic digital marketing for businesses in Perth, Melbourne, NZ and beyond.
CONNECT
Future Proof is a marketing studio based in Perth, combining brand identity, strategy and paid campaigns for businesses that want to grow.
We work with good people doing interesting things. If that sounds like you, we should talk.
Get in touch hello@futureproofagency.com.au
Perth Studio:
96 Hay Street, Subiaco
Western Australia 6008
Brand smarter, not harder. Sign up for fresh branding strategies that make an impact. We’ll keep it simple, insightful, and straight to the point.
ALL RIGHTS RESERVED • MADE WITH ♡ BY FUTURE PROOF AGENCY (THAT’S US)
We acknowledge the Nyoongar Whadjuk people as the traditional owners of the land we live and work on. We pay respects to Elders past, present and emerging and recognise their continuing connection to the land, waterways and community.