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May 2, 2024

Subject Line Superpowers: Crafting Click-Worthy Email Headlines

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Ever stared at a blank email subject line, feeling the weight of inbox oblivion? You’re not alone. In today’s overflowing inboxes, crafting subject lines that grab attention and entice users to open your emails is MORE important than ever. 

The good news? It’s an achievable skill – one that boosts engagement and drives results for your business. Let’s dive into the art and science of crafting click-worthy subject lines (that are SEO-friendly too).

 

SEO & Email Marketing. The Power Couple:

Subject lines are prime real estate for both user engagement and SEO. Here’s how to leverage both:

  • Keyword Magic: Include relevant keywords your target audience might search for. Think of it as a mini SEO ad for your email content. Avoid keyword stuffing.
  • Spark Curiosity: 
    • Tease the content without giving everything away. 
    • Use strong verbs and questions to pique interest that encourage users to click for more.
  • Personalise Always: Adding a subscriber’s name can significantly increase open rates. Both Mailchimp and Klaviyo allow for easy personalisation options. (We’re Klaviyo Silver Partners and use this tactic often for our clients) ✨
  • Keep it Concise: Aim for 40-50 characters on mobile devices to avoid truncation.

 

Subject Line Inspiration:

That’s great, but let’s see these tips IRL. Here’s some email subject line examples (with an SEO twist).

  • Industry-Specific: “The Latest SEO Trends You Need to Know in 2024 (Free Guide Inside!)“ 
  • Urgency & Curiosity: “Limited Time Offer: Double Your Website Traffic This Month!” ⏳ 
  • Personalisation: “[Name], Your Personalized Summer Skincare Routine Awaits!”

Beyond the Basics:

  • A/B Testing is Your Friend: Both Mailchimp and Klaviyo offer A/B testing features. Powerful to see which subject lines resonate best with your audience. 
  • Track and Analyse: Monitor open rates and click-through rates for subject lines to identify what works and what doesn’t.

By mastering the art of crafting subject lines that actually captivate, you unlock the power to connect with your audience and drive results. 

 

PS – it’s a continuous learning process – experiment, track your metrics, and refine your approach and you’ll be on your way to email success.

PPS – Always preview your email subject lines on mobile before sending!

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