St John WA - First Aid For Me
What they needed:
An illustration series and website banners that spoke to new parents, teachers, athletes and young adults looking to learn first aid with 15-minute personalised short courses. The nitty gritty of the First Aid For Me brief? To create illustrations that are modern, approachable, and accessible. Free basic courses that go against the grain of prompting yawns from their audience. Hello, learning fun and fresh first aid to suit your lifestyle.
The result:
A range of diverse character illustrations that feels fresh, inclusive and makes you want to learn first aid quick smart. First things first, we envisioned and understood each audience to make sure that our illustrations would speak their language. Then, our design team took pen to (digital) paper to develop each character – with the whole process encompassing brainstorming, stockpiling references, sketching and colour application.
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Brand designers and strategic digital marketing for businesses in Perth, Melbourne, NZ and beyond.
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96 Hay Street, Subiaco
Western Australia 6008
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We acknowledge the Nyoongar Whadjuk people as the traditional owners of the land we live and work on. We pay respects to Elders past, present and emerging and recognise their continuing connection to the land, waterways and community.