What They Needed:
PEACHII is transparent, affordable, next-gen item by item insurance that protects lifestyle assets and investment pieces for the Gen Z and Millennial generation. Put simply, it's insurance, but better.

The brief? Everything. Branding, strategy, design, animations, web design, copywriting, email marketing, socials and paid. Phew.

On what? Show their audience that protecting their beloved possessions doesn't have to be #boring.

Relatable, cool AF and fun designs to reflect the target market. We knew we could craft a brand palette for an insurance company that went against the grain and evoked 0 yawns.

Peachii 2.0 ertical Image Left – 4
Peachii 2.0 Vertical Image Right – 4
Wide project image – A
The Result:
We had a simple mission, just like PEACHII. We created a brand suite and strategy that was fuss-free and without all the confusing bells and whistles of traditional insurance.

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