ALF

What they needed:

  • Brand Identity Design
  • Graphic Design
  • Social Media Design
Alf the Label is an established designer brand that creates baby bags for mothers that balances the line between professional and practical in equal measure. Alf approached the Future Proof team wanting to introduce a seasonal pop of colour into their neutral colour palette. In a post-COVID landscape, their audience had shifted towards bright, dopamine dressing and their previous current colour palette didn’t serve this need.

The result:

Cue an injection of colour to the existing Alf brand palette. Lavender and Jade tones were introduced to run alongside the Sugar, Wheat and Charcoal neutrals. The elements allowed for a feeling of freshness and seasonality, without completely altering the brand. We also delivered a refreshed brand pattern for use on packaging and socials, a style guide, social media guide and an email template. Sometimes, a little goes a long way.

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