What They Needed:
  • Brand Identity Design
  • Graphic Design
  • Social Media Design
Alf the Label is an established designer brand that creates baby bags for mothers that balances the line between professional and practical in equal measure. Alf approached the Future Proof team wanting to introduce a seasonal pop of colour into their neutral colour palette. In a post-COVID landscape, their audience had shifted towards bright, dopamine dressing and their previous current colour palette didn't serve this need.
ALF REBRAND Vertical Image Left
ALF REBRAND Vertical Image Right
ALF REBRAND Wide project image
The Result:
Cue an injection of colour to the existing Alf brand palette. Lavender and Jade tones were introduced to run alongside the Sugar, Wheat and Charcoal neutrals. The elements allowed for a feeling of freshness and seasonality, without completely altering the brand. We also delivered a refreshed brand pattern for use on packaging and socials, a style guide, social media guide and an email template. Sometimes, a little goes a long way.


Other cool things we've been working on.

Project overview- Mother


The collaboration showcased Mother SPF's commitment to eco-friendly practices, resonating with their target audience with strategic brand alignment and demonstrating the power of strategic cross-selling and targeted marketing campaigns. We're proud to have partnered with Mother SPF and Koala Eco to deliver a win-win for both brands and their customers.