Established in 1980, Coral Seafoods are a locally owned and operated seafood supplier and distributor serving the Perth metropolitan area and Western Australian market. After a change of ownership in early 2021, the Coral Seafoods brand needed to be reimagined to bring a modern look and feel to its established presence.

We worked with the Coral Seafoods team to reimagine the brand and develop a complete identity suite to roll out across marketing and customer-facing channels. The final result was a brand identity brought into the 21st century with fresh, punchy colour, and a unique logo and tone of voice that is a nod to its storied roots.