A distinctive brand identity that brings together the relaxed energy of a Sunday sesh with the upbeat intensity of afrobeat music. Through a textured, custom typeface with hand drawn features, Zaluna delivers a move away from traditional tribal aesthetics towards a more universal interpretation of house music genres. Combining abstract shapes and excited colours, the brand identity evokes beachside feelings with nightlife zeal. From jumbled typography to a disco-ball inspired moon, every component of the brand creates intrigue and anticipation only fit for a venue like El Grotto.