People At Sea
What they needed:
Brand identity and website design that would elevate People at Sea in a market saturated with nautical cliches. As strategic human resources consultants in the superyacht industry, we created an identity to convey their bespoke service for maritime professionals. Website design was a natural extension of this, acting as a landing pad for those seeking their consultation and training. Intent on enhancing human performance at sea and ashore, the client needed designs that spoke to the quality of their service and refreshing perspective within the superyacht space.
The result:
A modern brand identity anchored in the visual motif of the north star – symbolic of their excellence and guidance at sea. By introducing a bright, energetic orange to the colour palette, the brand has a warm and youthful energy that complements their professional experience. Pairing high-quality, legible icons with a crisp sans serif maintains clarity and approachability across the brand. The website is easily navigated and exudes the quiet confidence of a brand that is operated by leaders in their industry.
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