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Why Your Small Business Needs a Social Media Strategy
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Why Your Small Business Needs a Social Media Strategy

We need to talk. We know you’re probably sick to death of hearing about it, but we’ve got to get a few things off our chest. Covid. The Vid. Miss ‘Rona. Whatever you want to call it, there’s no denying…

Meet The 7 Types Of Logos
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Meet The 7 Types Of Logos

Logos. Love them? Loathe them? Wherever you may weigh in on the subject, there’s a reason they’re the first thing that comes to mind when a customer thinks of your business. When done well, a logo can establish your brand and…

Renting Digital Land and why you need more than Instagram.
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Renting Digital Land and why you need more than Instagram.

Guys, remember when instagram went down for half a minute and everyone FREAKED out? You can’t truly build a business on rented land. Which leads us to… the reason we love (and need) #emailmarketing ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Because.  it. works.  If instagram ~actually~ died tomorrow, would…

Life and Death of Authenticity in a Digital World.
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Life and Death of Authenticity in a Digital World.

About a week ago, I was served a sponsored post to my personal Instagram feed. The post was from a digital marketing agency in another state that had pretty much verbatim copied one of my @passionfruit_marketing posts about email marketing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀…

Brand designers and strategic digital marketing for businesses in Perth, Melbourne, NZ and beyond.

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We acknowledge the Nyoongar Whadjuk people as the traditional owners of the land we live and work on. We pay respects to Elders past, present and emerging and recognise their continuing connection to the land, waterways and community.