Marketing vs Branding for Perth Businesses
What’s the difference — and why you need both
If you’re running a business in Perth, chances are you’ve heard people use “marketing” and “branding” interchangeably. But they’re not the same thing, and knowing the difference matters.
What is branding?
Branding is how people feel about your business.
It’s the story, style and strategy behind what you present to the world.
Branding includes:
- Your name and visual identity
- Your tone of voice
- Your values, positioning and audience
- Your customer experience both online and off
What is marketing?
Marketing is how you reach people and bring them in.
It’s the execution. Think the campaigns, the media spend, the touchpoints.
Marketing includes:
- Paid ads (Meta, Google, YouTube)
- Social media strategy
- Email campaigns
- Lead gen and conversion funnels
Why does the difference matter?
Branding shapes perception.
Marketing drives action.
If your marketing is good but your branding is weak, people may click, but they won’t stay.
If your branding is strong but you’re not marketing it, no one will see it.
What works best for Perth businesses?
We’ve worked with Perth-based brands in ecommerce, fitness, SaaS, health, hospitality and more.
Here’s what works: a clear brand strategy first, followed by focused, well-executed marketing.
Think of it as:
Brand = foundation
Marketing = amplification
