What They Needed:
PEACHII is transparent, affordable, next-gen insurance that protects lifestyle assets and investment pieces for the Gen Z and Millennial generation. Insurance, but better. The brief? Illustrated characters showing our audience that protecting their beloved possessions doesn't have to be #boring. Relatable, kind, down-to-earth illustrated characters designed to reflect the target market – we knew we could craft a brand palette for an insurance company that went against the grain and evoked 0 yawns.
We had a simple mission, just like PEACHII. We created illustrations that were fuss-free and without all the confusing bells and whistles of traditional insurance. Kindly referred to amongst our team as Phone Gal, Skater Dude and Surfer – the illustrated series represents the people looking for PEACHII in a direct, wholesome and vibrant aesthetic.