What They Needed:
PEACHII is transparent, affordable, next-gen insurance that protects lifestyle assets and investment pieces for the Gen Z and Millennial generation. Insurance, but better. The brief? Illustrated characters showing our audience that protecting their beloved possessions doesn't have to be #boring. Relatable, kind, down-to-earth illustrated characters designed to reflect the target market – we knew we could craft a brand palette for an insurance company that went against the grain and evoked 0 yawns.
Peachii Vertical
Peachii-Vertical Image Right
The Result:
We had a simple mission, just like PEACHII. We created illustrations that were fuss-free and without all the confusing bells and whistles of traditional insurance. Kindly referred to amongst our team as Phone Gal, Skater Dude and Surfer – the illustrated series represents the people looking for PEACHII in a direct, wholesome and vibrant aesthetic.


Other cool things we've been working on.

ALF REBRAND Project Overview

ALF – Brand Refresh Seasonal

Alf the Label is an established designer brand that creates baby bags for mothers that balances the line between professional and practical in equal measure. Alf approached the Future Proof team wanting to introduce a seasonal pop of colour into their neutral colour palette.
Large Banner – WINK_1

WINK Models – EDM Design

Clear, concise and vibrant email marketing design and strategy to book modelling talent that fits your brief.