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We're here to build 21st century brands.

We're also here to share knowledge to business owners, because there's room for everyone at the top. 
Ready to learn something new? Want more info on a marketing tool, tactic or territory. Get your notepad ready, we're about to deep dive into these topics and much more.

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Are you trying to find your way in the social space but feel like you are wading between a Gen Z vocab that you can’t fake and an outdated Millennial take on trends that peaked five years ago? Look, some days, same.

Emoji Cheat Sheet

We need to talk. We know you’re probably sick to death of hearing about it, but we’ve got to get a few things off our chest. Covid. The Vid. Miss ‘Rona. Whatever you want to call it, there’s no denying that it’s been a *real* challenge for all of us. As a business ourselves, we’ve […]

Why Your Small Business Needs a Social Media Strategy

Logos. Love them? Loathe them? Wherever you may weigh in on the subject, there’s a reason they’re the first thing that comes to mind when a customer thinks of your business. When done well, a logo can establish your brand and set it apart from your competitors.  But you didn’t think it would be as […]

How to turn remarketing ads on social media into sales.   Ya’ll ever scrolled right on past a business post on socials because without even reading it, you knew it was a business…selling you something… on socials? Umm cya 👋  You’re not alone! Consumers are B-U-S-Y. We’re time poor, overloaded with constant content, and worst […]

How to turn remarketing advertising into sales on social media | Passionfruit Marketing

A visual representation of organised chaos. As business owners it’s hard not to feel constantly pulled in different directions. For example, for us? This last week has been non stop. From starting a new client website, in the midst of a bundle of other amazing projects that are underway, to trying to source a new […]

Guys, remember when instagram went down for half a minute and everyone FREAKED out? You can’t truly build a business on rented land. Which leads us to… the reason we love (and need) #emailmarketing ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Because. 👏 it. 👏works. 👏 If instagram ~actually~ died tomorrow, would you still be able to connect with your hard […]

Subject Line Here. Why social media is temporary and you need more than just instagram for your business

About a week ago, I was served a sponsored post to my personal Instagram feed. The post was from a digital marketing agency in another state that had pretty much verbatim copied one of my @passionfruit_marketing posts about email marketing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Firstly, we were mad. ⠀⠀⠀⠀⠀⠀ They are an “established” business (with staff, overheads, […]

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